Empathy Is Rare in Business. That’s Exactly Why It Works.
B2B Customer Experience Experts
Your Customers Are Telling You Something. Are You Listening?
Most B2B industrial companies are losing customers they don't even know are unhappy. The Daniel Group helps you capture, understand, and act on customer feedback — before it's too late.
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Trusted by B2B Industry Leaders Across North America
01
Measure
We capture feedback across every customer touchpoint using proven survey programs built for B2B industrial dealer networks.
Find the right survey mode for you →02
Manage
Our team helps you analyze, interpret, and act on data through expert coaching, training, and hands-on strategic support.
Watch a Demo →03
Improve
Build lasting CX capability through our online CX Institute — courses, certifications, and coaching programs designed for every level of your organization.
Explore the CX Institute →Everything You Need to Win on Customer Experience
Purpose-built for B2B industrial companies that know CX is a competitive weapon, not a checkbox.
Actionable Customer Feedback
Go beyond survey scores. Capture the voice of your customer at every touchpoint and turn insights into revenue.
Which survey mode is right for you? →CX Coaching and Training
Equip frontline teams with the skills to close the loop on feedback and turn detractors into promoters.
Employee Feedback Programs
Engaged employees deliver better experiences. Measure and improve the internal culture that drives CX.
Market Research
Understand your competitive position with research designed for B2B industrial and capital equipment markets.
Industries We Serve
Deep expertise in the dealer networks and industrial markets that power North America's economy.
Heavy Construction Equipment
Dealer networks for excavators, cranes, and construction machinery across North America.
Agricultural Equipment
Farm equipment dealers and ag machinery networks serving producers across the continent.
Commercial Trucks & Transportation
Medium and heavy-duty truck dealers and fleet operators across the U.S. and Canada.
Material Handling
Forklift and warehouse equipment dealers serving distribution and logistics operations.
Industrial Machinery & Manufacturing
Machine tool manufacturers and precision equipment dealers in competitive B2B markets.
Utility & Aerial Equipment
Utility truck and aerial work platform dealers supporting infrastructure and energy sectors.
“The Daniel Group has been instrumental in helping us understand our customers at a deeper level. Their feedback programs have directly impacted retention and growth.”— Thomas Built Buses
Client Success Stories
See all stories → Companies Like Yours Are Getting Results
Schedule Your Free CX Consultation
Pick a time that works for you. In 30 minutes, we'll discuss your current CX challenges and show you how our programs drive measurable results.
- Review your current customer feedback process
- Identify quick wins for improving retention
- See a live demo of ExperienceConnect
- Get a custom CX roadmap for your business
1.25M+ customer surveys captured across North America
Stay Connected
What's Happening at TDG
Live sessions, the annual conference, and the latest thinking on B2B customer experience.
● Live Monthly
First Fridays
Join us every first Friday of the month at 12 noon ET for a live conversation on customer experience strategy with a guest practitioner. Free for all B2B leaders.
- First Friday of every month
- 12 Noon ET · Microsoft Teams
Annual Event
2026 CX Conference
Our annual gathering of B2B CX leaders — two days of practical sessions, peer learning, and keynotes focused on what's actually working in industrial customer experience.
- October 2, 2026
- Charlotte, NC
Latest Articles
From the TDG Blog
April 30, 2026
March 26, 2026
Customer-Centered Training: How to Build Training That Sticks and Improves Customer Experience
What Our Clients Say
Real results from B2B industrial leaders across North America.
“
Customer experience is truly the last differentiator. We can all sell products, we can all provide services, but it's that customer experience that is the one thing unique to us.
Edward Craner SVP of Strategy and Marketing, HOLT CAT
“
CX is not about the score, or about managing performance of a dealer. CX is about us learning together — focusing on the human element of things, and helping our dealers improve interacting with customers.
Trish Reed VP Zero Emissions, International Truck
“
It isn't just about the scores in those surveys, it's about how we're treating customers. Customer experience has taken more of a front seat with Butler — it's on our monthly scorecard. We talk about it. It's starting to be ingrained in our culture.
Jodi Phillips Marketing Manager, Butler Ag Equipment