CX Programs Built for the Way B2B Industrial Companies Actually Work
Generic CX programs don't work in industrial markets. The buying cycles are long, the relationships are deep, and the stakes — downtime, warranty performance, dealer loyalty — are too high for one-size-fits-all solutions. TDG has spent 35+ years building programs that fit the reality of B2B industrial business.
Find Your Industry
Each of these sectors has its own CX challenges, vocabulary, and success metrics. Click into your industry to see how TDG approaches it.
Equipment Dealers
Whether you sell Caterpillar, Kubota, John Deere, or Komatsu, your customers expect a buying and service experience that matches the quality of the iron you sell. TDG helps equipment dealers capture feedback at every touchpoint and turn it into measurable loyalty.
Explore equipment dealer CX →Industrial Manufacturers
Manufacturers who sell through dealer networks face a unique challenge: you're responsible for the customer experience, but you don't control every touchpoint. TDG helps OEMs measure dealer performance, strengthen the network, and protect brand equity.
Explore manufacturer CX →Commercial Transportation
In commercial transportation, downtime is revenue lost. Dealers and OEMs who prioritize the service experience — speed, communication, first-time fix rates — build the loyalty that keeps fleets coming back. TDG measures what drives that loyalty.
Explore transportation CX →Other B2B Industrial
If you sell to businesses — not consumers — and your relationships, service quality, and responsiveness are what keep customers coming back, TDG's programs were built for you. We work across a wide range of B2B industrial sectors.
Explore B2B industrial CX →B2B CX Isn't One-Size-Fits-All
A Kubota dealer and a software company both have "customers," but the CX levers couldn't be more different. Equipment dealers live and die by their service departments. Manufacturers need to monitor dealer network performance. Transportation companies know that downtime is the enemy.
TDG doesn't apply a generic survey program and call it CX. We start with your industry's specific dynamics, design a program that captures the right feedback at the right moments, and help you use that data to make decisions that actually move the needle.
Questions built around your actual customer touchpoints — not generic templates
Compare your performance to other dealers and companies in your sector
Survey triggers tied to your actual business events — service completions, deliveries, installations
Our team has worked in industrial markets long enough to understand what your customers actually care about
Not Sure Where You Fit?
If you're a B2B industrial company and you're not sure which industry page is right for you, just reach out. We'll tell you directly whether and how we can help.
Talk to Our Team