35 Years of B2B CX Expertise Across North America

877-967-4242
What We Do

CX Improvement Programs Built for B2B Industrial Markets

Off-the-shelf survey tools collect data. Our improvement programs turn that data into decisions — built for dealer networks, long sales cycles, and complex buyer relationships.

01 — Measure

Customer Feedback Improvement Programs

Find out what your customers really think — and do something about it. We design, deploy, and manage feedback improvement programs built for the complexity of B2B industrial dealer networks.

  • Multi-channel feedback collection — digital, phone, and hybrid
  • Survey design tailored to your customer journey
  • Real-time dashboards and reporting
  • Closed-loop follow-up processes
  • Benchmarking against industry peers
How we do it — and what you get → Find the right feedback channel for you →

Every program is supported by our 75+ U.S.-based CX analysts — ensuring expert human judgment behind every insight, regardless of channel.

Ready to talk about your customer feedback improvement programs?

Book a Free Consultation
02 — Manage

CX Coaching & Training

Capturing feedback is only half the job. The other half is building the organizational capability to act on it. Our coaching and training programs equip every level of your organization — from frontline staff to executive leadership — with the skills to turn data into action.

  • Frontline team CX training
  • Manager and leadership coaching
  • CX Program Leader Certification
  • Executive CX strategy workshops
  • Annual CX conferences and peer learning
Explore the CX Institute

Our CX Institute offers self-paced digital courses, live virtual sessions, and certification programs — built for the pace and reality of B2B industrial organizations.

Ready to talk about your cx coaching & training?

Book a Free Consultation
03 — Manage

Employee Feedback Programs

Engaged employees deliver better customer experiences. It's that simple. Our employee feedback programs measure the internal culture, processes, and leadership behaviors that directly drive the CX your customers receive.

  • Employee engagement surveys
  • New hire onboarding feedback
  • Manager effectiveness measurement
  • Culture and alignment assessment
  • Actionable improvement planning
See how it works →

Companies with engaged employees outperform competitors on customer satisfaction by a significant margin. We help you close that gap from the inside out.

Ready to talk about your employee feedback programs?

Book a Free Consultation
04 — Improve

Market Research

Know where you stand — not just with your own customers, but relative to the competition. Our B2B market research is purpose-built for industrial and capital equipment markets where buying decisions are complex, relationships are long, and reputation matters.

  • Competitive positioning studies
  • Buyer journey and decision research
  • Win/loss analysis
  • Market opportunity assessment
  • Voice of market programs
Explore our research programs →

Our research analysts have conducted market studies across construction, agriculture, transportation, and industrial machinery markets for over 35 years.

Ready to talk about your market research?

Book a Free Consultation
Our Platform

Powered by ExperienceConnect

ExperienceConnect is TDG's proprietary CX platform — built specifically for the complexity of B2B industrial companies. It's not a generic survey tool adapted for your industry. It was designed from the ground up for dealer networks, multi-location businesses, and the long-cycle customer relationships that define industrial markets.

Every feedback program TDG runs is managed through ExperienceConnect — giving your team real-time dashboards, closed-loop alerts, location-level benchmarks, and the data you need to make decisions, not just reports to file away.

See How It Works
Real-time feedback dashboards
Closed-loop alerts for at-risk customers
Location-by-location benchmarking
Multi-channel feedback capture
OEM-compatible reporting
1.5M+ interviews in our database
75+ U.S.-Based CX Analysts

Real Human Expertise Behind Every Program

Unlike automated survey platforms, every TDG program is designed, managed, and analyzed by our team of 75+ U.S.-based CX analysts — 90% of whom hold bachelor's degrees. Whether your program runs digitally, by phone, or a hybrid of both, you get expert human judgment applied to every insight we surface.

Talk to Our Team