Customer Feedback Improvement Programs
Find out what your customers really think — and do something about it. We design, deploy, and manage feedback improvement programs built specifically for the complexity of B2B industrial dealer networks, turning every response into action your team can take today.
Book a Free ConsultationFeedback That Drives Real Business Outcomes
A TDG customer feedback program isn't a survey tool. It's a managed intelligence system that tells you where you're winning, where you're losing customers, and what to do about it.
Real-Time Dashboards
Your team sees feedback as it comes in — not in a monthly PDF. Managers get the visibility they need to act before small issues become lost accounts.
Closed-Loop Follow-Up
When a customer flags an issue, we help you close the loop — reaching back out, resolving the problem, and documenting the outcome so nothing falls through the cracks.
Industry Benchmarking
Know where you stand — not just against your own past performance, but against peer companies in your industry and dealer network.
Full Journey Coverage
From initial purchase through ongoing service and support, we capture feedback at every stage of your customer relationship — not just at the point of sale.
Dedicated Client Success Manager
You have a single point of contact who knows your program, your customers, and your goals — not a support ticket queue.
Survey Design Built for B2B
Our surveys are designed around the complexity of B2B industrial relationships — not adapted from consumer templates that ask the wrong questions.
Anytime, Anywhere Feedback
Today's B2B customers expect convenience and choice. We offer a flexible, blended feedback model that lets you engage customers on their terms — through the channels they actually prefer.
Digital survey options are included at a flat monthly rate, no matter how many responses you collect. That means more feedback, more insights — without surprise costs.
We'll help you find the right combination for your customer base, and we monitor results monthly to provide expert guidance and continuous improvement.
Find the right feedback channel for your business →Phone
Conducted by our U.S.-based analysts. Best for complex relationships and high-value accounts where a real conversation gets deeper insight.
High-volume, low-friction feedback at scale. Reaches customers quickly and works well alongside phone programs for broader coverage.
Text / SMS
Fast response rates from customers who are on the move. Ideal for service departments and field technicians who work with customers in real time.
Web Link
Self-service surveys customers can complete on their own time. Easy to embed in emails, invoices, or service follow-ups.
Technology That Works for People
Our ExperienceConnect platform is the engine behind every TDG feedback program — built to be easy for your team to use and powerful enough to surface the insights that drive decisions.
Easy-to-Use Platform
Minimal training required. Your managers can log in, see their data, and take action — without needing a data analyst to interpret results for them.
Powerful Reporting
Comprehensive dashboards give your leadership team deeper CX performance insights — with Advanced Analytics options for organizations that want to go further.
Multi-Channel Support
Phone, email, web, and text — all managed through a single platform. Switch channels, run blended programs, and compare results across modes in one place.
Issues Management
When a customer flags a problem, the platform tracks it through resolution — so you always know what action has been taken and nothing gets dropped.
Real Human Expertise Behind Every Program
Unlike automated survey platforms, every TDG program is supported by our network of 75+ U.S.-based CX analysts — 90% of whom hold bachelor's degrees. Whether your program runs digitally, by phone, or a blend of both, expert human judgment is applied at every step — from survey design to insight delivery.
Our analysts don't just collect data. They understand the B2B industrial markets your customers operate in, which means they know what questions to ask and how to interpret the answers in context.
Meet the TDG team →Frequently Asked Questions About Customer Feedback Programs
What is a customer feedback improvement program?
A customer feedback improvement program is a managed system for capturing, analyzing, and acting on what customers say about their experience. TDG's programs go beyond surveys, providing real-time dashboards, closed-loop follow-up processes, industry benchmarking, and strategic guidance, so organizations can improve retention and revenue, not just collect data.
How does TDG collect customer feedback in B2B industrial markets?
TDG uses a blended feedback model that captures customer input through multiple channels including phone interviews, text surveys, email surveys, and web-based responses. The right combination is matched to your customer base and monitored monthly to ensure high response rates and representative data.
What is Net Promoter Score and how does TDG use it?
Net Promoter Score (NPS) measures how likely customers are to recommend your organization. TDG uses NPS as one component of a broader feedback framework, combining it with open-ended verbatim feedback and operational data to give leaders a complete picture of customer loyalty and its drivers.
Does TDG's feedback program work for multi-location dealer networks?
Yes. TDG's programs are specifically designed for the complexity of multi-location dealer networks. The ExperienceConnect dashboard allows regional and branch-level reporting, so leaders can compare performance across locations, identify high-risk branches, and prioritize coaching resources where they are needed most.
What makes TDG's customer feedback programs different from survey platforms?
TDG is a fully managed program, not a self-service survey tool. That means TDG handles survey design, deployment, closed-loop follow-up, monthly reporting, and strategic guidance. You get a dedicated client success manager who knows your program, not a support queue. The programs are also built specifically for B2B industrial markets, not adapted from consumer templates.
How quickly can we see results from a TDG customer feedback program?
Most clients begin seeing actionable data within 30 to 60 days of program launch. Measurable improvements in satisfaction scores and retention typically emerge within the first two to four quarters, depending on how actively the organization engages with the closed-loop process and coaching recommendations.
Ready to Build a Feedback Program That Actually Works?
Book a free 30-minute consultation. We'll review your current approach and show you exactly what a TDG program would look like for your business.