35 Years of B2B CX Expertise Across North America

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Real Results from B2B Industrial Leaders

See how companies like yours have used TDG's customer experience programs to improve retention, strengthen dealer relationships, and drive measurable business outcomes.

35+ Years of B2B CX expertise
1.5M+ Customer surveys captured
6+ Industrial market sectors
Listening to the Customer: Inside Okuma Americas
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Okuma

Listening to the Customer: Inside Okuma Americas

In this episode, Lynn Daniel interviews Annette Carroll from Okuma Americas, discussing the company’s transformation from noodle-making to C…

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Feedback radically transforms HOLT CAT over 13 years
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HOLT CAT

Feedback radically transforms HOLT CAT over 13 years

Edward Craner, SVP of Strategy and Marketing, HOLT CAT, shares how they have transformed their company with feedback over the past 13 years.…

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Improved daily customer interactions set Navistar apart
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Navistar

Improved daily customer interactions set Navistar apart

Trish Reed, VP Zero Emissions, Navistar, discusses how CX is not about the score, or about managing performance of a dealer. “CX is ab…

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Fred Reichheld on CX: An Exclusive Three-Part Conversation
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Fred Reichheld on CX: An Exclusive Three-Part Conversation

In this three-part video series, Lynn Daniel, Founder & CEO, of The Daniel Group, interviews Fred Reichheld, Bain fellow, founder of the…

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What Makes Customers Feel Important?
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What Makes Customers Feel Important?

What Makes Customers Feel Important? Hear from a CX Research Analyst   “I think that’s one of the biggest things I see is that pe…

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CX is a cornerstone of the culture at Carter Machinery
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CX is a cornerstone of the culture at Carter Machinery

CX Success Stories – Carter Machinery Bryan Gregory, Leader, Customer Experience, discusses how they are making CX a cornerstone of th…

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The power of conversation
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The power of conversation

Joy, Research Analyst, The Daniel Group Joy, long-time Research Analyst at The Daniel Group, discusses the power of conversation and how The…

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Thomas Built Buses uses customer feedback to improve business
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Thomas Built

Thomas Built Buses uses customer feedback to improve business

“What is Your Customer Trying to Tell You?” Lynn Daniel, Founder and CEO, The Daniel Group, interviews Paul Start, Market Growth…

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Customer experience takes a front seat at Butler Ag Equipment
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Butler

Customer experience takes a front seat at Butler Ag Equipment

Butler Ag Equipment Lynn Daniel, CEO, The Daniel Group, interviews Jodi Phillips, Marketing Manager, Butler Ag Equipment. They discuss how B…

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Handling customer friction points quickly at Altec Industries
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Handling customer friction points quickly at Altec Industries

In this video, Mike Kedanis, Director of Quality, Altec Industries, Inc., shares how they respond to their customers’ friction points …

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What Nebraska Machinery Company has learned through CX
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What Nebraska Machinery Company has learned through CX

NMC, Inc. In this video, Kirk Kaiser, Director of Sales Effectiveness, NMC, discusses some lessons learned in his CX experience with Lynn Da…

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