35 Years of B2B CX Expertise Across North America

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Working With TDG

We Are Your CX Partner — Not Just a Vendor

Most CX firms sell you a platform and leave you to figure out the rest. TDG evaluates where you are, builds a custom B2B customer experience program around your specific situation, and stays with you as a dedicated partner — from your first survey to your next strategic review.

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Is TDG Right for You?

Built for B2B Industrial Companies That Need Real Answers

TDG works best with B2B industrial companies — equipment dealers, manufacturers, and service organizations — that have enough customer volume to generate meaningful feedback. Most of our clients have 500 or more employees and operate across multiple divisions, locations, or product lines. If you're wondering what a B2B customer experience engagement actually looks like, here's how we work.

You don't have a CX program yet

We gather information about your business, customers, and goals and build a custom program from the ground up — designed around how you operate, not a generic template.

You have a program but it isn't working

You're getting scores but not context. Ratings but no insight you can act on. We evaluate what you have, identify the gaps, and rebuild it so your feedback actually drives decisions.

You're not sure what you need

Many clients start with a market research project and discover what's really behind their customer retention challenges. We help you understand the full picture before committing to a program.

The Engagement

How It Typically Works

01

A Free Conversation First

We start with a no-obligation call to understand your business, your customers, and what you're trying to solve. There's no pitch deck — just an honest conversation about whether TDG is the right fit and what a program might look like for your situation.

02

We Evaluate Your Current Program (or Build One)

If you already have a CX program, we review it — what's working, what isn't, and where the gaps are. If you're starting from scratch, we gather information from your team and develop a custom program designed specifically for your customer base, divisions, and feedback channels.

03

Starting Small Is Fine

You don't have to commit to everything at once. Many clients begin with a single division, one service line, or a focused survey program — then expand as results come in. We're built for clients who want to prove the value before scaling it.

04

First Results in 60–90 Days

Most clients see their first meaningful feedback data within 60 to 90 days of engagement — assuming you have enough customer volume for a representative sample. From there, we help you interpret the data, identify patterns, and prioritize what to act on first.

05

Your Program Grows With You

Customer feedback often surfaces training gaps. Training often surfaces the need for better feedback systems. As your program matures, you can add services — CX coaching, employee feedback, CX education through the CX Institute — based on what your data is telling you, not a predetermined package.

Your Dedicated Partner

One Person Who Knows Your Program Inside and Out

From day one, you have a dedicated Client Success Manager — a single point of contact who knows your customers, your goals, and your program history. Not a support ticket. Not a rotating account team. One person accountable to your outcomes.

When you have a question, need to interpret a spike in negative feedback, or want to discuss expanding your program, your Client Success Manager is who you call.

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What Your CSM Does

  • Manages your program day to day
  • Helps you interpret feedback trends
  • Coordinates closed-loop follow-up
  • Leads your strategic review sessions
  • Recommends program adjustments as your needs evolve

Program Structure

  • One-year engagement with renewal options
  • Customized to your divisions and service lines
  • Add services as your program grows
  • C-suite reporting built in
  • Industry benchmarking included
Ready to Start?

Let's Find Out If TDG Is the Right Fit

A 30-minute conversation is all it takes to understand where you are, what you need, and whether we're the right partner to get you there. No commitment required.