Real Experts. Real Experience. Real Results.
We're a team of B2B CX practitioners — not generalist consultants. Every person at TDG works exclusively with industrial companies, dealer networks, and B2B organizations.
Leadership
Lynn Daniel
Founder & CEO
Lynn founded The Daniel Group in 1989 with a simple belief: B2B companies that listen to their customers win. Over 35 years he has built TDG into North America's leading B2B CX firm, working with dealer networks and industrial companies across construction, agriculture, transportation, and manufacturing. Lynn is a sought-after speaker on B2B customer experience strategy and has spoken at industry conferences for AGCO, International Truck, and other leading OEMs.
Speaking Topics
- B2B Customer Experience Strategy
- Building Loyalty in Dealer Networks
- The Business Case for CX Investment
- Leading CX Transformation in Industrial Companies
- What 1.5M Customer Interviews Taught Us About Loyalty
Upcoming events will be listed here as they are confirmed.
Forthcoming Book
The Industrial Customer Experience Playbook
A Practical Guide to Loyalty, Growth, and Operational Excellence
Written for leaders of B2B industrial companies who need to improve the customer experience — not a motivational overview, but a practical, fact-based guide built on 35+ years of field experience and 1.5M+ customer interviews. Co-authored with Doug Fowler, TDG's COO.
Get Notified at Launch →Podcast Appearances
- Disrupt and Innovate: Mastering Customer Experience with Lynn Daniel
- IN CLEAR FOCUS: B2B CX Insights with Lynn Daniel
- CX Passport: The One with Yellow Iron CX (Ep. 184)
- Confessions of a Terrible Leader: Transforming Customer Experience: Lessons from Lynn
- The Chris Voss Show: Power of Consistency and Communication
- Construction Champions: Insights on Entrepreneurism and Respect
- Harnessing Technology for Business Growth
- Don't Underestimate Your Customers' Help in Improving Your Business
Doug Fowler
President & COO
Doug oversees TDG's day-to-day operations and client delivery, ensuring every feedback program runs with precision and produces insights clients can actually act on. With deep experience in B2B research methodology and organizational management, Doug is the operational backbone behind TDG's ability to run thousands of feedback programs simultaneously across North America.
Client Experience Team
The practitioners who design your programs, analyze your data, and make sure every insight reaches the right person in your organization.
Bryan Gregory
Vice President, CX Solutions
CX strategy, client relationships, program design
Kim Battles
Director of Client Deliverables
Program delivery, client success, reporting
Wendy McCreery
Research Analysts Manager
Analyst team leadership, research quality
Lisa Lyle
Senior Client Success Manager
Client relationships, program management
Stephanie Jurney
Employee Success Manager
Employee feedback programs, internal CX
Kris Morefield
Business & Digital Marketing Manager
Digital strategy, marketing, web presence
Technology & Operations
Behind every client-facing program is a dedicated team of technology, IT, and operations professionals who keep our platforms running, our data secure, and our reporting accurate. Our internal technology team manages and continuously improves our ExperienceConnect platform — ensuring every survey, dashboard, and data integration works seamlessly for our clients and their teams. Our operations staff handle the logistics, quality control, and process management that let our CX analysts focus on what they do best: delivering insight.
75+ U.S.-Based CX Analysts
Behind every TDG program is a network of more than 75 U.S.-based CX analysts — 90% of whom hold bachelor's degrees. They are the human intelligence layer that transforms raw feedback data into the actionable insights your leadership team can act on.
Whether your program runs digitally, by phone, or a combination of both, our analyst network ensures expert judgment is applied at every step — from survey design to insight delivery.
- 75+ active analysts across the U.S.
- 90%+ hold bachelor's degrees
- Trained in B2B industrial market research
- Experienced across all feedback channels
Become a TDG Research Analyst
Our network of 75+ U.S.-based CX analysts is the backbone of everything we do. We're always looking for curious, detail-oriented people who enjoy meaningful conversations and turning feedback into insight. Research analyst roles are flexible, rewarding, and a great fit for people who want to make a real impact in how businesses serve their customers.
View the Research Analyst OpeningWant to Talk to Someone on Our Team?
Book a free 30-minute consultation. No pitch, no pressure — just an honest conversation about your CX challenges.
Book a Free Consultation