Your Spanish-Speaking Team Deserves CX Education in Their Language
Educación en experiencia del cliente diseñada para los empleados hispanohablantes de distribuidores CAT.
When your frontline employees learn in their primary language, they retain more, apply what they learn more consistently, and build confidence faster. The CX Institute's Spanish-language education is the same rigorous, scenario-based program — delivered entirely in Spanish so your team can focus on learning, not translating.
- Built around the CAT dealer environment — parts, service, and customer-facing roles
- Builds genuine empathy and customer understanding, not just scripts
- Practical, real-world scenarios your team recognizes immediately
- The Parts Journey is available now in Spanish — additional modules developed on request, built around your dealership's specific environment and standards
Talk to Bryan Gregory
Every team is different. Bryan will help you understand how this program fits your Spanish-speaking employees and what it would look like at your dealership.
Schedule a Conversation →30 minutes. No obligation. Just a conversation about your market.
See It in Action
Watch how the CX Institute's Spanish-language content walks frontline employees through real scenarios from the parts counter — building the empathy and understanding that drives loyalty.
When Your Team Thinks in Spanish, Their Education Should Too
People learn more effectively, retain information longer, and change behavior more reliably when educated in their primary language. If your frontline staff speaks Spanish, putting them through English-only CX education means they're spending mental energy translating — not learning.
Built for Your Employees
When employees learn in their primary language, they absorb more, retain it longer, and apply it with more confidence. Your Spanish-speaking team members get the full benefit of the education — not a filtered version of it.
CAT Dealer Context
This isn't a generic customer service program translated into Spanish. Every scenario, every role, every example is built around the CAT dealer experience your team lives every day.
Measurable Impact
The CX Institute measures customer experience outcomes across your dealer network. You'll know whether the education is moving the needle — not just through observation, but through data.
Start with a Conversation
Bryan Gregory works directly with CAT dealers on customer experience strategy and education. He'll listen to your team's situation and tell you honestly whether this program is the right fit for your Spanish-speaking employees.
No pitch. No pressure. Just a focused conversation about your team and what they need to succeed.
Schedule a Conversation with Bryan →